What is Marketing Automation?

Learn what marketing automation? and how to choose the best software for your business.

Marketing automation is the process of managing communications with leads and prospects, in order to turn them into customers. There are many ways to automate marketing tasks, from setting up a drip campaign to adding a Facebook pixel to a website. It can be difficult for small businesses to decide which tools they need and how much they should invest in automation software. In this article, we will cover the basics of marketing automation software.

What is Marketing Automation?

Marketing automation is software to automate marketing activities. Many marketing teams automate time-consuming operations like email marketing, social media posting, and even ad campaigns, not only to save time but also to deliver a more personalised experience for their consumers. These duties are made easier by marketing automation technologies.

What does marketing automation do?

It allows your staff to concentrate on higher-level projects. In digital marketing, automation solutions are becoming increasingly common, allowing marketers to be more efficient. They may focus on the more gratifying elements of their profession and the strategic side of lead nurturing and client retention by automating some of the tedious, repetitive activities that they typically have to do manually. It helps you understand your customers. This enriches your relationships with customers and makes them more profitable. According to 2018 research, eighty percent of customers are more inclined to purchase from businesses that provide personalised and relevant experiences.

How does marketing automation work?

Streamlining segmentation and targeting procedures to rapidly and efficiently identify the relevant audiences. Automatically tailoring messages to each consumer depending on their profile. With a few easy clicks, you can create relevant and tailored messages across email, mobile, social, web, and beyond. Personalized experiences for your consumers, whether you have 100 million, can be delivered efficiently and successfully.

Is marketing automation easy to use?

Yes! The goal of marketing automation is to make it as simple to use as possible. With a simple click, you may create campaigns. Control all parts of your digital marketing plan from an one location. Utilize familiar user interfaces and drag-and-drop capabilities from other programmes you use on a daily basis.


Marketing automation software significantly improves a company's marketing strategy by simplifying procedures and improving demand development, lead acquisition, and prospect nurturing. When businesses can quickly produce and manage content across various web platforms and social presences, it becomes easier, faster, and less expensive to attract and engage prospects.

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